ORM – positive articles on top

Niche: Fintech

Region: Germany

Background info

We had a client who wanted to put positive articles on Google TOP 3 in a very “specific” niche. He had some negative articles by “googling” the brand name of the company. 

The Task is to push negative articles under TOP 3 in Google SERP ASAP. So, when you type a key phrase: “brand name” Bewertung – the client wants to see 3 first positive review articles.

What did we do: 

STEP 1

We found very quality niche websites where we could put some articles with a backlink to our project.

STEP 2

We wrote very relevant and true articles (2000 words each) and posted them out there. 

STEP 3 

Index waiting. 

And a result: 

We have a lot of experience in ORM. Surely we use different techniques for getting results. We pay attention to the domain quality where we will post our articles. Very often we change to positive the whole TOP 10 Google results.